Brand Identity in UAE That Builds Recognition

A complete brand identity project delivers logo design with primary and secondary versions, typography system with font selection and hierarchy rules, color palette with specifications for all output formats, and visual language guidance covering photography direction and graphic elements. Everything is documented in comprehensive brand guidelines with usage rules and application examples. You also receive an asset library with implementation-ready files.

Brand identity projects typically span six to ten weeks from kickoff to final delivery. The timeline includes discovery and strategy, logo concept development and refinement, typography and color system creation, visual language extension, and guidelines documentation. Projects with broader scope or more stakeholders may require additional time. We provide detailed schedules at project kickoff with milestone dates for each phase.

We focus on complete identity systems rather than standalone logos. A logo alone doesn't give you enough to build consistent brand presence. Our projects include typography selection, color systems, visual language elements, and comprehensive guidelines that enable anyone to apply your brand correctly. If you only need a logo, we can discuss focused engagements, but most clients benefit from systematic identity development.

Our pricing scales based on project scope and organizational complexity. Factors include the breadth of identity elements required, number of logo variations and adaptations needed, depth of visual language development, and guideline comprehensiveness. A startup needing foundational identity has different requirements than an enterprise with multiple sub-brands. We scope projects individually and provide transparent pricing based on your specific needs.

We work with both. Startups typically need foundational identity systems that establish their market presence efficiently. Established businesses often require more comprehensive work including sub-brand systems, extensive application development, or identity refinement across complex organizational structures. Our process adapts to different scales while maintaining the same strategic rigor and design quality regardless of company size.

We typically present three to five distinct logo directions in the initial concept phase. Each concept represents a different strategic approach rather than minor variations. You select a direction to develop further, and we refine through two additional rounds of feedback. This approach provides meaningful creative exploration while keeping the project focused and efficient rather than overwhelming you with dozens of options.

Yes, if you have existing brand strategy or positioning work, we can use that as our foundation. We'll review the strategic documentation to understand brand attributes, audience insights, and competitive positioning before beginning visual development. If strategic gaps exist, we'll identify them early. Strong strategy leads to stronger identity work, so we ensure the foundation is solid before designing.

We deliver comprehensive asset libraries covering all standard use cases. Logo files include vector formats like AI, EPS, SVG, and PDF plus raster formats like PNG and JPG at various sizes. Color specifications cover Pantone, CMYK, RGB, and HEX values. Typography files include font licenses where applicable. Everything is organized logically so your team can find and use assets easily without design expertise.

We test identity elements across real applications during development, not after. Logos are evaluated at various scales from app icons to signage. Colors are tested for accessibility and reproduction across print and digital. Typography is checked in actual layouts. We create application mockups showing how the system works on business cards, websites, packaging, and other relevant touchpoints before finalizing.

To scope a brand identity project accurately, we need to understand your business, target audience, competitive landscape, and how the identity will be applied. Sharing any existing brand materials, strategic documentation, or competitor examples you admire helps. Understanding your organizational structure and whether sub-brands or divisions are involved affects scope. A discovery conversation covers these points and allows us to propose an appropriate approach.